2016 Special Event Jersey Concepts of the Year (Part 1 of 5)

Fun with Custom Sublimated Baseball Jerseys

Everything is pumpkin spiced again, so it must be time to look back at MiLB 2016 and see what this year’s special events can tell us about the future. A big kudos to all the hard-working, creative front offices out there for making baseball fun for fans and for us here at OT.

As always, we designed and produced a ton of pink, military, Nickelodeon and Star Wars jerseys in 2016. Those are evergreen themes that bring in fans at the gate. Five themes and designs, however, give us a sign of what’s coming. These are jersey themes that really speak to fans in a personal way, compelling them to not only take photos and tweet and snap and chat about them. They also bid heavily in auctions. 

This week, we look at our first one: Fun with Family Photos

Examples:

  • Reno Aces Heroes jersey (4/23/16)

  • Syracuse Chiefs Bark in the Park (8/24/16)

  • Harrisburg Senators Bark in the Park (8/6/2016)

Our poor lead designer had a nervous breakdown piecing together fan-submitted photos for several awesome jersey designs this past season. Each design incorporated so many images, each one came out smaller than a postage stamp. But even he admits the idea was pretty cool.

After all, a jersey can’t get any more personal to fans than one with their own photo on it. Thanks to the wonders of sublimated technology (and our designers) it can be done quite well. The Reno Aces, Harrisburg Senators, Kane County Cougars and Syracuse Chiefs wore jerseys with thumbnail-sized images all over.

Now that it’s been done, the question is what’s next? Raffling off spots on the jersey to limit the number of photos and, thus, make each one bigger and clearer? A photo booth design with strips of photos of fans making goofy faces on the jersey? Perhaps from a booth placed on the concourse? A contest for fans to submit their most jersey-worth pics of your ballpark?

A picture (jersey) is worth a thousand ideas.